Your Website is an Investment

Having a fast, easy-to-navigate is a must these days in order for your business to succeed. The truth is that customers expect advanced functionality websites, and if you don’t make the proper investments to ensure your website is optimized, you are going to miss out on sale after sale. This is why it’s important to think of your website as an investment and not an expense. A powerful, high-functioning website will bring you enough business to allow you to capitalize on your return on investment. So, as you evaluate your website budget, consider these crucial areas:


Quality of Design

It’s important that your website is well-designed so that it can clearly convey your brand messaging while giving customers a professional experience and not leave them feeling like they have been transported back to 1999 by visiting your website. This is why investing in professional website design is so crucial to ensure your website comes across as professional, credible, and trustworthy to everybody who visits your site.


User Experience

When website users become frustrated with a website that is slow or hard to navigate, they are simply going to leave and never return. Your website has to load quickly, and the appearance and functionality of all links, buttons, interactive features and forms should be easy to find and navigate. A skilled web designer will seamlessly integrate expected functionality with a distinct look for your website while ensuring all proper technical specifications are in place and optimized to guarantee a smooth experience for all website visitors.



Any business who collects customer information online needs to have top-notch security. Even the tiniest security lapse can lead to significant consequences for your business. This is why it’s so important to invest in initial items like secure hosting as well as ongoing concerns like monitoring, updates, and security patches.


Sales and Marketing

If you want your website to serve as an effective sales and marketing tool, you must have a plan in place to ensure your content gets the exposure it deserves. This includes both outbound initiatives (ad campaigns) and inbound design aspects like email lead generation. An effective web designer will be sure to incorporate sales and marketing initiatives through design elements that inspire prospective customers and leads to make a sale or at least take the next step.


Information Architecture

Information architecture is how you organize your website pages. This may not be too big of a concern upfront, but the more content you add, the more essential the proper information

architecture becomes. You don’t want users getting frustrated because they can’t easily find what they are looking for. Good information architecture will increase customer satisfaction and loyalty as well as boosting your credibility.


Technical Adherence

In order to have a website that looks awesome and performs great, you need a solid code that follows current established best web development and design practices. When you adhere to technical coding best practices, you eliminate the risk of errors and unexpected behavior that turns customers away. In turn, you boost the user experience on your website.


SEO Strategy

Following proper SEO protocol daily will help boost your website’s rank on search engines like Google, making it much easier for interested prospects to find your website and get in touch with you. There’s much more that goes into a strong SEO strategy than simply using keywords, from proper markup, content structure, mobile optimization, and fast page speeds. It’s a lot to keep up with, but an experienced team of web design experts will ensure your SEO strategy is robust and optimized.



The world of online marketing and web design is constantly evolving. It’s a full-time job to keep up with market trends and best practices. That’s why relying on a professional team of web designers is such a crucial investment. Allow the pros to take over so you can focus on the daily operations of your business.


Contact H Grant Designs Today— Bergen County, NJ Web Design Experts

Are you ready to take your company online, or wondering if your current digital strategy could be getting you better results? At H Grant Designs, we put the needs of our clients above everything else. We offer personal care and collaboration with the intent of exceeding customer expectations. Customer satisfaction is our number one priority. H Grant Designs is here to explain social media and web design options to help each client formulate an impressive online presence. Contact us today, and let’s get started!

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